Design system refactor
This company is rebranding, and the product needs to level up to match its new identity.
B2C + B2B + B2I
Native + web
Note: Visuals are redacted until public launch
I was one of the core team members who led the refactoring of a design system as part of a wider company rebranding.
The old design system had to be updated in order to implement the new brand guidelines. With this came the opportunity to address issues with disorganized components, fragmented front-end implementation, outdated visuals, and lack of scalability.
The scope included all user-facing products (B2C, B2B, B2I), collaterals such as emails and downloads, and contractor platforms.
In this case study, learn more about how I...
- Identified key improvement opportunities for the design system, such as organization, scalability, implementation, and visuals
- Planned and executed the audit, refactoring, and documentation of the foundations and components of the design system
- Collaborated with marketing and engineering to align on key visual directions and front-end implementation
Role
Product Designer
Team
Brand marketing and content, product management, engineering
📎 Full case study available upon request
Design system refactor
This company is rebranding, and the product needs to level up to match its new identity.
B2C + B2B + B2I
Native + web
Note: Visuals are redacted until public launch
As part of a wider company rebranding, their old design system had to be updated in order to implement the new brand guidelines.
With this came the opportunity to address issues with disorganized components, fragmented front-end implementation, outdated visuals, and lack of scalability.
The scope included all user-facing products (B2C, B2B, B2I), collaterals such as emails and downloads, and contractor platforms.
In this case study, learn more about how I...
- Identified key improvement opportunities for the design system, such as organization, scalability, implementation, and visuals
- Planned and executed the audit, refactoring, and documentation of the foundations and components of the design system
- Collaborated with marketing and engineering to align on key visual directions and front-end implementation
Role
Product Designer
Team
Brand marketing and content, product management, engineering
📎 Full case study available upon request
Design system refactor
This company is rebranding, and the product needs to level up to match its new identity.
B2C + B2B + B2I
Native + web
Note: Visuals are redacted until public launch
As part of a wider company rebranding, their old design system had to be updated in order to implement the new brand guidelines.
With this came the opportunity to address issues with disorganized components, fragmented front-end implementation, outdated visuals, and lack of scalability.
The scope included all user-facing products (B2C, B2B, B2I), collaterals such as emails and downloads, and contractor platforms.
In this case study, learn more about how I...
- Identified key improvement opportunities for the design system, such as organization, scalability, implementation, and visuals
- Planned and executed the audit, refactoring, and documentation of the foundations and components of the design system
- Collaborated with marketing and engineering to align on key visual directions and front-end implementation
Role
Product Designer
Team
Brand marketing and content, product management, engineering
📎 Full case study available upon request