Personal Health Check-Ins
In a world where users have to be sick to find value in your product, proactive care is the cure.
B2C
Native + web
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Personal Health Check-Ins is a preventive health engagement feature for a virtual care platform, focused on helping users better understand their health and guide them in taking steps to improve their health outcomes.
This initiative involved designing a scalable system under strict clinical, technical, and data constraints, while aligning UX strategy with broader business goals around engagement and long-term membership value.
In this case study, learn more about how I...
- Led and executed the end-to-end UX of a 0 to 1 feature
- Turned an ambiguous problem space into a clear, user-focused and business-driven solution
- Translated the product vision into a defined user experience within the existing product ecosystem
- Collaborated with product management, engineering, marketing, and provider teams to define and align across complex clinical, business, and user requirements
Company
Maple
Role
Product Designer (feature lead)
Team
Product management, engineering, product marketing, data and analytics
📎 Full case study available upon request