App registration redesign
Increasing conversion through progressive disclosure
Registration is at the top of Maple’s product funnel—users can’t interact with the platform at all before signing up.
This critical step has been bloated by legacy requirements, which has hurt user acquisition. This initiative is a tactical exercise in rapid experimentation to increase conversion.
In this case study, learn more about how I...
- Increased conversion by redesigning the registration flow
- Balanced technical constraints with user and business needs
- Delivered quick turnaround for rapid experimentation
Role and company
Product Designer (feature lead) for Maple
Team
Product management, engineering, product marketing, data and analytics
📎 Full case study available upon request